Who we are

Robert Finch

Chief Executive Officer

Robert (Rob) Finch is CEO and co- founder of Green Lodging Solutions, headquartered in Saint Petersburg, Florida. Since the company’s name change in 2018, he has served as a leader in growing the core function of a technology based GREEN company. With his knowledge of advanced technology Robert brings stability and persistence in growing the hospitality GREEN technology.

Before graduating from the University at Buffalo in 1998, Rob served as a law enforcement officer in his Upstate NY hometown at an early age of 19.
After moving to Tampa, Florida in 1999, Rob found his passion within a new industry called Computer Telephony. He started his own VoIP venture in 2003 and quickly became a leader in the industry due to his knowledge and willingness to go “the extra mile”. After some mergers and acquisitions, he is now also the CEO and co-founder of Viirtue LLC, a national hosted VoIP provider.

THE HUMAN: Rob has one major fault. He is a lifetime Buffalo Bills fan. Though this makes him sad most football Sundays, Rob eases his heartache by enjoying the outdoors and white sandy beaches of Tampa Bay. When not working you can usually find him fishing or pleasure boating out on the Gulf of Mexico with an ice-cold beer.

Mark Mortellaro

Chief Operations Officer

Mark Mortellaro is COO and co- founder of Green Lodging Solutions, headquartered in Saint Petersburg, Florida. Since the company’s beginnings in 2006, he has served as a consultant and project manager for hotel management groups, franchise owners and US military purchasing groups in the United States and abroad. Mark coordinates all of GLS’s property installations.

THE HUMAN: Mark is also originally from Buffalo NY and like any other Buffalonian he is a diehard hockey and football fan. Mark is based out of Saint Petersburg.

Bill Mortellaro has served as the senior on-site project manager and technical manager since 2010. His background prior to GLS is in telecommunications and sales. He is the manager of operations located in Buffalo, New York.

Sarah Ponton


Sarah Panton started with Green Lodging Solutions in 2018. Sarah was born and raised a Buckeye from Ohio. Sarah relocated to the Tampa Bay area in 2004. She has over 5 years of accounting experience.

THE HUMAN: During her free time, she can be found chasing adventures with her young daughter Sophie, spending time on the waters of Tampa Bay or watching her beloved Cleveland teams lose games. There is always next year!

Damion Briggs

Installation Engineer

Keith Baldassare

Installation Engineer